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The Deprecation of Third-Party Intent

When everyone has the same “intent” source are you really gaining any competitive advantage? Uncover the nuances of intent data, from false positives to bidstream blues, and the importance of diversifying beyond third-party sources with this guide

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Key Takeaways

Unlock the full potential of intent data with these essential strategies.
1
Global Reach
Expand intent data beyond English and North America to include global markets and languages.
2
Buying-Center Focus
Shift from broad company signals to detailed insights about specific buying centers.
3
Insightful Integration
Merge intent data with analytics and CRM for targeted, efficient marketing.
4
ROI Optimization
Streamline martech investments by focusing on effective, actionable intent data.
"When everyone has the same “intent” are you really gaining any competitive advantage?"
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The Deprecation of Third-Party Intent.

When everyone has the same “intent” source are you really gaining any competitive advantage? Uncover the nuances of intent data, from false positives to bidstream blues, and the importance of diversifying beyond third-party sources with this guide.
 
Download Now