ServiceNow Increases Speed to Revenue with IQconnect
The Challenge
ServiceNow needed a solution to foster close collaboration among field marketing, brand, campaigns, and product experts to produce tailored messaging for use from top-of-funnel to inside sales business development.
The Solution
With pharosIQ, ServiceNow engages many signal-driven campaigns across the buyer’s journey and has evolved targeting from a one:many to a one:one ABM approach with signal-driven intent and IQconnect.
The Results
ServiceNow can now orchestrate content syndication, email, digital profiling, and direct mail. This includes “two-touch” campaigns, which wrap a broader, early-stage outreach with a more targeted direct mail campaign.
IQconnect: Full-funnel Demand
3X
Sales Pipeline
The great thing about pharosIQ is that we can get laser-focused not only on the geography and region but also home in on specific accounts that might need additional support. We’ve been able to build ABM micro-clusters that enable us to orchestrate very targeted, successful campaigns.
Heather Rath, Director of Field Marketing West, ServiceNow
Shift to Signal-driven Lead Generation
Drive more pipeline like ServiceNow with pharosIQ precision down-funnel targeting and solutions.
