LexisNexis needed to accurately identify prospects’ stages in the buyer journey to effectively communicate the right message at the right time to accelerate the path to purchase.
With pharosIQ, LexisNexis launched a dynamic integrated demand generation strategy to identify in-market buyers and nurture them to a sales-ready stage using IQconnect.
Through a combination of B2B content syndication and direct-to-desk mail, LexisNexis was able to generate prospect engagement and profile potential buyers readiness for sales.
Sales Qualified Leads
Meetings Booked
Pipeline Created
pharosIQ commits to leads, and they don’t stop until they reach their goal. In our first campaign with pharosIQ, we generated over a million dollars in opportunities. They are focused on getting the right contacts into the top of the funnel.
Drive more pipeline like LexisNexis with pharosIQ precision down-funnel targeting and solutions.
