IQ Live: Sophia Agustina

In the inaugural episode of the IQ Live webinar series, CMO Council Advisory Board member and former Global Brand-to-Demand-to-ABM Strategy lead at IBM Sophia Agustina shares her experience in:

Transformative projects driving organizational results
Driving 5X+ YoY performance improvement at IBM
Key elements of effective GTM strategies
Incorporating intent data into demand gen and ABM programs
Developing a customer-centric framework that optimized business outcomes

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Boost Your GTM IQ: Mastering Customer Centricity through One Voice

🚀 Unlock the 9 Cs framework to align your teams, leverage intent data, and drive transformative B2B marketing results.

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IQ Live: Sophia Agustina

Boost Your GTM IQ: Mastering Customer Centricity through One Voice

Enhance Your GTM IQ

Unlock Industry Trends