Discover the structural flaws in current intent data practices and explore next-generation solutions to overcome them. This guide dives deep into the challenges faced by B2B marketers relying on traditional intent data sources, including the lack of linguistic diversity, geographic specificity, and actionable insights.
Moving towards more accurate, actionable, and globally inclusive data sources. This eBook outlines a future where intent data is not only about identifying signals but about deriving meaningful insights that drive marketing and sales alignment, enhance customer engagement, and deliver on the promise of truly effective account-based marketing strategies.