After running demand generation campaigns with various vendors, EightBar was unimpressed. Most vendors delivered nothing more than unqualified leads or, worse, multiple instances of low engagement from the same organization.

With pharosIQ, EightBar was able to shift to signal-driven targeting based on the buyer’s journey for an optimal ABM approach to driving high-quality leads with Signal-driven targeting and IQconvert.

Just two quarters after the campaigns went live, pharosIQ accelerated the delivery of quality BANT-qualified opportunities to Eightbar's sales and marketing teams, resulting in 65% more opportunities.