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Case Study

Cisco Integrated Channel Program Exceeds Pipeline Expectations with IQengage & IQenablement

The Challenge

Cisco required a scalable, integrated channel execution program for partners needing a more drilled-down, segment-focused approach, such as Commercial, Small Business and GovEd. 

The Solution

With pharosIQ, Cisco launched an integrated demand generation strategy to target their ABM accounts and nurture them to a sales-ready stage with IQengage and IQdirect.

The Results

Using IQenablement, Cisco was able to provide a personalized 1:1 partner engagement program with at minimum 3+ touches per quarter, per partner with lead navigation, generating over $700m in estimated pipeline across segments and almost 6k leads.​ 

IQengage: Programmatic Display Advertising

IQEngage w_outline

IQenablement: Channel Marketing Solutions

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900K

Quarterly Display Impressions

5,908

Leads Delivered

700m+

Total Estimated Pipeline

There are few programs in existence that so fully enable partners to be the drivers of their own marketing destiny without having to call “shotgun”.

John Brookbank, Vice President, Americas Distribution Sales at Cisco

Shift to Audience-Led Demand Generation

Align more partners like Cisco with pharosIQ precision down-funnel targeting and solutions.