Cisco required a scalable, integrated channel execution program for partners needing a more drilled-down, segment-focused approach, such as Commercial, Small Business and GovEd.
With pharosIQ, Cisco launched an integrated demand generation strategy to target their ABM accounts and nurture them to a sales-ready stage with IQengage and IQdirect.
Using IQenablement, Cisco was able to provide a personalized 1:1 partner engagement program with at minimum 3+ touches per quarter, per partner with lead navigation, generating over $700m in estimated pipeline across segments and almost 6k leads.
Quarterly Display Impressions
Leads Delivered
Total Estimated Pipeline
There are few programs in existence that so fully enable partners to be the drivers of their own marketing destiny without having to call “shotgun”.
Align more partners like Cisco with pharosIQ precision down-funnel targeting and solutions.